| In my previous article on Twitter I focused on the | | | | buyers without the headache of mailing lists. Instant |
| advantages of Twitter as a resource tool and some | | | | list building with like minded people, wow what a |
| of the 'cool' products you can use to gain | | | | concept, now you instantly have targeted traffic |
| productivity. But many people have asked why | | | | with potentially high conversions! From a social |
| bother twittering either from a social networking or | | | | networking point of view you can quickly meet like |
| business point of view. But first let me explain what | | | | minded people allowing you to expand your sphere |
| twitter is; first and foremost it is a free social | | | | of influence into a huge resource pool of ideas. |
| messaging utility for staying connected in real-time. It | | | | Reason 5: Kenneth Wu (emailcopywritter on twitter) |
| is not an eBay nor is it a place for direct article or | | | | has developed his sparks theory that when you put |
| product marketing. It is a place to build your social | | | | like minded people together and under the right |
| network through interesting tweets and the place to | | | | conditions you can get an explosive growth of ideas |
| sell your products through subtle headlining using the | | | | that has huge marketing potential. He also states |
| art of subconscious influence. So the main reason to | | | | Twitter through social networking can provide the |
| join is that you want to influence, make friends and | | | | platform for change, both of which positions you as |
| expand your business. Here is a brief list of other | | | | a 'mover and shaker'. You gain incredible influence and |
| reasons why you should twitter and what you gain | | | | respect both across the business and within social |
| from doing it! | | | | networks. |
| Reason 1: Twitter is a great tool to practice headlining | | | | Reason 6: Twitter works similarly to the human mind, |
| since you have only 140 characters per update. This | | | | namely in short sharp bursts of focused interest. |
| really makes you think what you want to say and | | | | Most people enjoy variety and can quickly scan |
| how you want to say it. Think about it, you only | | | | across tweets to find their areas of interest without |
| have a few words to get your point across and get | | | | wading through masses of text. Use this human |
| them to click your link to your website or to reply to | | | | concept to build your influence and show the breadth |
| you. This makes Twitter fertile ground to develop | | | | of your understanding in your or any 'field' of human |
| your headlining capabilities either to attract people to | | | | diversity and interest. Unlike other social networks |
| your social network and/or to develop your | | | | twitter has huge diversity, a brilliant place to try out |
| advertisement skills all in real time! | | | | new and untested ideas quickly. |
| Reason 2: Do you know how to get across who you | | | | Reason 7: Informal setting, like a golf club |
| are in 140 characters? The 'Bio' section only allows | | | | membership, you can make deals, joint ventures and |
| you 140 characters. This really helps you focus on | | | | strategic alliances in an open and safe environment. |
| being brief about who you are and why people | | | | As you build your tribe, clan or membership you have |
| should want to get to know you or why to buy | | | | a trusted set of allies willing to work with you and so |
| from you. This 'Bio' and the quality of your tweets is | | | | are more open to deals social or business. |
| the key to your success and influence on twitter | | | | Reason 8: This is a great tool for basic market |
| which nicely dove-tales with the next two reasons. | | | | research. Twitter itself tracks trends but additional |
| Reason 3: Similar to bygone ages where tribes or | | | | tools like tweetdeck, tweetbeep, tweetlater and |
| clans used to exist to give like minded people | | | | many others all help you manage the vast source of |
| protection or common reasons for staying together, | | | | new and emerging needs. |
| twitter with its following concept is very much like | | | | A last point, one of caution, it is very easy to waste |
| the tribe or clan. People follow you because they like | | | | a lot of time on twitter if you do not have a clear |
| what you have to say and how you say it (or what | | | | strategy or reason for using twitter. If you use it as |
| you 'tweet' in twitter language). This provides you | | | | social networking then make sure your tweets are of |
| with the opportunity to develop your influencing | | | | interest to your tribe. If you are using Twitter to |
| (leadership) skills from either a business or social | | | | expand your business then make sure you use subtle |
| perspective. People want to follow someone they | | | | advertising and do not over tweet your products. |
| trust and respect, its human nature and many, many | | | | Kenneth Wu has a great course on twitter that |
| people want to be lead. So here is a great | | | | shows you how to use twitter to your benefit. You |
| opportunity for you to brand yourself whilst | | | | can find this course on either of my web sites listed |
| developing your leadership, a win-win situation! | | | | below. |
| Reason 4: You can turn followers into perspective | | | | |