| formant announces key enhancements to its | | | | interest. |
| Biotechnology Email Lists that will allow life science | | | | For example, a recent BioInformant client recognized |
| companies even more power to reach the inbox of | | | | that Australia is the site of an enormous amount of |
| prospective customers, including Geographical | | | | Microbiology research, resulting from the Australian |
| Segmentation that will allow aggressive, | | | | government supporting an on-going commitment to |
| country-specific marketing. | | | | agricultural and veterinary biotechnology research. |
| Previously, BioInformant offered targeted | | | | Specifically, the regional focus is on plant breeding and |
| Biotechnology Email Lists broken down by Area of | | | | improved crop varieties (molecular markers, yield, |
| Research, including the following: | | | | resistance to diseases and pests, diagnostics), and |
| -Gene therapy Researchers | | | | improved productivity of livestock (microbial testing, |
| -Angiogenesis Researchers | | | | biomedical diagnostics). This client used |
| -Tissue Engineering Researchers | | | | BioInformant’s Australian Mailing List to |
| -Immunology Researchers | | | | strategically promote its line of microbiology research |
| -Microbiology Researchers | | | | products – including culture media, rapid test |
| -DNA Damage Researchers | | | | kits, stains, and reagents – to researchers |
| -RNAi Researchers | | | | throughout the Commonwealth of Australia. The |
| -Stem Cell Researchers | | | | result was a ROI of $55 dollars per $1 spent on its |
| These lists allowed numerous clients, including major | | | | email marketing campaign, and a nearly 40% increase |
| research supplier such as Invitrogen and R&D | | | | in annual sales to Australian researchers. |
| Systems, to effectively meet sales goals for units | | | | BioInformant was founded on the belief that |
| sold within specific product lines. They also were used | | | | technology has the potential to help early-stage |
| effectively by promoters of professional | | | | companies survive in competitive business |
| conferences, to promote conferences about Stem | | | | environments. Since then, management has |
| Cell Research and Advances in Gene Therapy. | | | | recognized the potential for technology to improve |
| To further serve its clients, BioInformant announced | | | | return-on-investment for companies of all sizes, by |
| that it is now able to segment its Biotechnology Email | | | | promoting efficient operations. Today, BioInformant |
| Lists by Geographic Location. BioInformant’s | | | | serves companies ranging from an eight person |
| new email lists include: | | | | SBIR-funded start-up company to a pharmaceutical |
| -Africa Researchers | | | | giant with a market cap of over 50 billion. |
| -Central American Researchers | | | | Our multi-disciplinary team of technology specialists, |
| -Canadian Researchers | | | | business analysts, and scientific experts have |
| -South American Researchers | | | | produced a variety of services that utilize internet |
| -Asian Researchers | | | | technology to enable business leaders to understand |
| -European Researchers | | | | their market, competitors, and customers. These |
| -Middle Eastern Researchers | | | | services, leveraged with the personalized service we |
| -Australian / New Zealand Researchers | | | | provide, help clients to invest in high |
| -United States Researchers | | | | return-on-investment projects and run profitable |
| BioInformant believes availability of its new | | | | operations. |
| geographic selects will allow research supply | | | | Given the current economic condition, it is important |
| companies to strategically build international sales | | | | for Biotechnology Companies to sell their products |
| through aggressive, country-specific marketing. It will | | | | into new markets. BioInformant’s new |
| also allow research suppliers to customize their | | | | Biotechnology Mailing Lists segmented by |
| marketing campaign messages to each region of | | | | Geographical Location support this approach. |