| Customer Relationship Management or CRM is a | | | | EnhancementsCRM helps companies better |
| combination of enterprise strategies, business | | | | understand existing customers' needs and behaviors |
| processes and information technologies used to learn | | | | and enhance the profitability from existing customers |
| more about customers' needs and behaviors in order | | | | by cross-selling. They can customize their products |
| to develop stronger relationships with them. CRM | | | | and services to individual customers' needs and |
| software systems automate many customer-related | | | | preferences.Customer RetentionCustomer service |
| business tasks.CRM applications are traditionally | | | | module of CRM system gives the organizations the |
| developed as client-server software which incurs | | | | edge in customer support and call center services. |
| higher initial cost of ownership. The proliferation of | | | | They can increase customer satisfaction while |
| the Internet and the Web has fueled the rapid | | | | reducing the cost of support. Customer retention is |
| growth of Web-based CRM or online CRM | | | | critical to the overall profitability of an organization. A |
| applications. Web CRM systems are widely deployed | | | | customer you spend hundreds of dollars and months |
| for web based call center, contact management, | | | | to acquire may leave you in seconds as a result of |
| trouble ticket, personal information manager and | | | | poor customer services.Copyright 2005, Bruce |
| scheduling.The life cycle of CRM consists of three | | | | ZhangBruce Zhang has over 10 years experiences in |
| phases - customer acquisition, customer relationship | | | | developing and implementing ecommerce and |
| enhancements and customer retention. CRM | | | | ebusiness systems in various industries. He has |
| software streamlines CRM activities at each phase of | | | | created a news aggregator that automatically |
| customer relationship management.Customer | | | | extracts CRM news and new articles from over 50 |
| AcquisitionContact management module and direct | | | | sources daily to help corporate executives, IT |
| marketing module of CRM allow companies to | | | | professionals and consultants to keep up with the |
| effectively promote and market their products and | | | | latest development in enterprise software market. |
| services to prospects. Those modules help speed up | | | | The website offers a knowledge base for |
| the acquiring processes and reduce the cost of | | | | understanding CRM software from a systems |
| acquiring new customers.Customer Relationship | | | | perspective. |