| Customer Relationship Management or CRM
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| | Relationship EnhancementsCRM helps
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| is a combination of enterprise
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| | companies better understand existing
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| strategies, business processes and
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| | customers' needs and behaviors and
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| information technologies used to learn
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| | enhance the profitability from existing
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| more about customers' needs and behaviors
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| | customers by cross-selling. They can
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| in order to develop stronger
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| | customize their products and services to
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| relationships with them. CRM software
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| | individual customers' needs and
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| systems automate many customer-related
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| | preferences.Customer RetentionCustomer
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| business tasks.CRM applications are
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| | service module of CRM system gives the
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| traditionally developed as client-server
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| | organizations the edge in customer
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| software which incurs higher initial
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| | support and call center services. They
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| cost of ownership. The proliferation of
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| | can increase customer satisfaction while
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| the Internet and the Web has fueled the
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| | reducing the cost of support. Customer
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| rapid growth of Web-based CRM or online
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| | retention is critical to the overall
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| CRM applications. Web CRM systems are
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| | profitability of an organization. A
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| widely deployed for web based call
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| | customer you spend hundreds of dollars
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| center, contact management, trouble
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| | and months to acquire may leave you in
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| ticket, personal information manager and
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| | seconds as a result of poor customer
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| scheduling.The life cycle of CRM consists
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| | services.Copyright 2005, Bruce ZhangBruce
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| of three phases - customer acquisition,
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| | Zhang has over 10 years experiences in
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| customer relationship enhancements and
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| | developing and implementing ecommerce and
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| customer retention. CRM software
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| | ebusiness systems in various industries.
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| streamlines CRM activities at each phase
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| | He has created a news aggregator that
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| of customer relationship
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| | automatically extracts CRM news and new
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| management.Customer AcquisitionContact
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| | articles from over 50 sources daily to
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| management module and direct marketing
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| | help corporate executives, IT
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| module of CRM allow companies to
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| | professionals and consultants to keep up
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| effectively promote and market their
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| | with the latest development in
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| products and services to prospects. Those
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| | enterprise software market. The website
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| modules help speed up the acquiring
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| | offers a knowledge base for understanding
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| processes and reduce the cost of
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| | CRM software from a systems perspective.
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| acquiring new customers.Customer
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